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The hive behind WAGGLE

Built from real
operating pressure.

Waggle is a Dubai AI and enterprise systems studio built to connect the teams, tools and decisions that growth depends on.

Start a project Meet the team
  • Dubai, UAE
  • Building since 2020
  • We run our own products
The hive behind WAGGLE

01The origin

A marketing leader
turned AI builder.

Years inside growth, retail and operating pressure showed the same thing everywhere: teams that should move as one system, running in fragments. CRM blind to social. Brand blind to ecommerce. Agencies blind to everything.

So Waggle was built as an AI-native execution company in Dubai: specialist agents that each own a job, wired into one operation.

We scaled it the way we scale for clients: hard problems, sharp people, shipped software.

Six functions, six systems, no connection

02The people

Meet the team.

Operators first, builders second. We build like people who have had to live with the result.

Managing Director · Waggle

Shaheer Usmani

Ex-group marketing lead. Builds the swarm, ships the systems.

More than 15 years across growth, digital, CRM, retention and execution roles, including major regional retail groups such as Azadea Group, Apparel Group and Landmark Group, before moving closer to the systems layer.

“If the workflow is unclear, the technology will not save it.”
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03The journey

Six years.
Zero fluff.

  1. 2020

    Foundation

    Built the team, shipped the first enterprise systems.

  2. 2022

    Enterprise scale

    Petabyte pipelines, billions of rows under management.

  3. 2024

    AI integration

    Workflow automation and cloud expansion across teams.

  4. 2025

    MENA expansion

    Region-wide services and agentic capabilities.

  5. 2026

    Waggle

    New identity. Same angry hornets.

Explore the system

Where to go next.

Next mission

Deploy your
next mission.

Tell us what is slowing the work down and which tools are involved. We will review it and come back with a practical next step.

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WhatsApp+971 56 769 2184Monday to Friday · 9am to 6pm GST · Dubai, UAE

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