Products & agentsBuilt in DubaiAI at heart
We build websites and business applications, connect the tools you use and automate tasks such as lead follow-up, reporting and approvals
From disconnected tools to work that flows
01The challenge
Your team copies customer details between systems, chases approvals in messages and rebuilds reports by hand while the work that needs their attention waits
Keep the tools that work
and connect the work between them
02What we build
We map how your team works and connect your existing tools so information moves between them automatically, then build the websites, applications or internal tools you need
03AI with oversight
Our specialist AI agents prepare work such as social posts and reports with tasks, approvals and activity history connected so your team can review the work and decide what happens next
Review workflowIllustrative
04Our products
Our products help with social media, search visibility and business operations, and our own search visibility case study shows how we measure results
Drag the cells and click one to exploreTap a cell to wake it
05How we work
We agree on the problem, the scope and how to measure success before building a pilot, then check the results and running costs with your team before expanding it
Your scope, access and dependencies determine the delivery timeline
06Our team
Waggle is led by Shaheer Usmani, who brings more than 15 years of experience in growth, CRM and retail operations across Azadea Group, Apparel Group and Landmark Group
“If the workflow is unclear, the technology will not save it.”
Where our team’s experience comes from
These brands reflect our team’s experience and do not imply product endorsements
07Talk to us
Share the application you want to build or the task you want to automate and we’ll review your needs and suggest a practical next step
+971 56 769 2184Monday to Friday · 9am to 6pm GST · Dubai, UAE
FAQ
Waggle is an AI agency in Dubai that builds websites, business applications and workflow automation, connects the tools your team uses and develops products including Social Bee by Waggle, Search Genie by Waggle and Vettara
Our portfolio includes Waggle Intelligence, Vera for web data and research, Social Bee by Waggle, Search Genie, Sync, Guard, MadeMirror, Vettara and our retail platform. We also build ONE for agent and team coordination, Studio, our creative operations product in development, PALATE for connected restaurant service and Custom Magic for tailored software delivery. The wider family includes Office, Finance, Web3, Gathr for CRM, Sales and DEED. Explore the full product family to see what each one does.
We are based in Dubai, UAE, with licensed operations in Canada. We work with teams across the UAE, Saudi Arabia, the wider MENA region, the UK and Canada
Tell us what you want to build or improve and we’ll clarify the scope, data access, owner and success measures before agreeing on a pilot and a timeline based on your requirements
The swarm is our group of specialist AI agents which prepare work such as social posts and reports with tasks, approvals and activity history kept together for your team to review
Yes, we help businesses understand their visibility in search and AI answers through our LLM SEO practice in Dubai and Search Genie by Waggle, which tracks citations and brand mentions alongside organic search
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